What is Internet Marketing?

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization. Read more

What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) refers to any efforts that are required to try and get your web site into the top rankings of Google, Yahoo, MSN Search, and Bing search engin results when someone searches for your “keywords/phrases.”

A successful Search Engine Optimization (SEO) campaign is extremely powerful. First of all, it is FREE! This is not a product that you can pay Google or one of the other search engines for, but you will need to hire an SEO specialist in order to be successful. Read more

What is Pay-Per-Click (PPC) Advertising?

Pay per click advertising refers to the three line ads that appear in the top right of a search results page. The ads are stacked vertically – up to eight – and are more or less competitive depending on the market. The ads are designed by advertisers to be triggered when certain keywords or phrases are searched. Read more

The Future: Local Search

Yes, you heard right! Google is the new Yellow Pages… Customers no longer fumble through 3” thick books to find your business, which would probably be listed under some unintuitive section heading. Is there any question why upwards of 54% of consumers have already abandoned the Yellow Pages altogether? Read more

Why is Search Engine Marketing So Important?

Imagine how your business could grow if you had all the customers you could handle. That really is possible now by creating a strong web presence and literally dominating the local search results. Read more

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