While Google won’t admit that the so-called “sandbox” actually exists, we Internet marketers know different. Rather than thinking of it as a physical place where your website resides, like some sort of virtual penal colony, it’s more like a filter that is applied to new sites. When a new website enters Googles radar, filters are applied checking for things like back-linking and so on. If the site does not appear to grow naturally, it can trip those filters and end up getting kicked out of the top 100 in an instant.
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