Month: September 2012

According to Matt Cutts of Google, PageRanks go down when selling links occurs. The links are sold to pass PageRank, which is basically like buying a review.

Google considers it unethical and in some cases, dangerous. An example of the danger arises from medical issues, like a writer endorsing a medical procedure they know nothing about and have not bothered to research. All they do is make it sound good.

PageRank violation is one of the more common reasons why businesses lose their online clout, but it can be rectified by removing the links. After removing the links, a business should reach out to Google to show them that the issue has been amended.

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Selling links that pass PageRank

An approachable persona online not only equates to more business, but better communication with existing customers.

And what does that equal?

At the risk of repeating myself, more business.

On a social media business page, it is very easy to dismiss rude comments with a negative remark or engage in name calling. Instead, make everyone welcome and respond to distractors with positive reenforcement. There’s an old saying about catching more flies with honey.

Well, use it. That’s a big necessity when dealing with social media.

Plus, the honey approach tantalizes prospective customers to at least stick around and see what’s going on.

And what’s going on should never be negative on your part.

Many of the failures that occur at work can be blamed on poor communication, according to a research study of workers by Salesforce.com Rypple.

When addressing such failures, 100% of the respondents said that they prefer a work environment that encourages honesty when it comes to dealing with problems that develop on projects or in day-to-day office interactions.

Many reasons exist for this. One is that the traditional methods of communication—via hierarchies of management—are rapidly deteriorating thanks to social media and how it provides information plus spreads news.

There are five ways to achieve more honesty in the workplace with these changing parameters.

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5 Tips: Overcome Corporate Collaboration Challenges