GOOGLE ADS

We’re More Than Just a PPC Company

For our clients, Google Search Ads is just one component of an integrated marketing solution. In other words, we view Search Ads within the context of your entire marketing plan. If it makes sense and we think it can be profitable, we’ll recommend it. But we’ll never push the wrong channel on any of our clients because it happens to be our only area of expertise. When Google Ads does make sense, we go nuclear:

Competitive
Analysis

Know your enemy right? We’ll collect all kinds of actionable data from your competitors by dissecting their campaigns and spying on them with 3rd party diagnostic tools. Anything they do well, we’ll do better. Where they leave gaps – presto – we’ll be there!

Advanced
Segmentation

Segmentation is vital to our overall approach, from setup to ongoing optimization. We’ll structure your campaigns and ad groups to target audiences, keywords, and technology in the most granular way possible. As we learn from incoming data, we’ll segment further.

High Converting
Ad Copy

Cramming your “message” and your “offer” into three short lines takes finesse. Connecting with people on an emotional level is the ‘secret sauce’. We’ll use emotional triggers, curiosity gaps, and even Haikus if we have to in order to attract searchers to your landing pages.

A/B
Testing

Searchers will tell you what they want – you just have to listen. We’ll create two to three unique sets of ad copy for each ad group, split test, pick the winner, then rinse & repeat. What we learn from A/B testing our ad copy ideas can be applied across marketing channels.

Landing
Pages

We’ll work with you to ensure that you have proper landing pages on your website. Relevant, high-converting landing pages raise your quality score and reduce your CPC – lowering your overall CPL and CPA – they’re the backbone of any successful Google Ads campaign.

Optimized
Ad Extensions

Let us get your ad extensions really working for you. Sitelinks, call extensions, callouts, location extensions, and others create more opportunities to get the click. We also use them to measure interest and test messaging. And, they’re also a (little-known) ranking factor.

Is Google Ads Right for Your Business?

It takes just a few minutes for us to evaluate Google Ads as a channel for your business. If it’s a “No”, we’ll suggest other channels. If it’s a “Yes”, we can use Search Ads to accomplish some pretty amazing things for you.

We’ve helped startups, established brands, and businesses of all shapes and sizes generate high-quality leads and attract motivated customers using Google Search Ads. Contact us for a free evaluation.

Repurposing Google Ads Data

The insights gained from evaluating Google Ads performance can and should be used to laser target your marketing both online and offline. As we continue to refine your campaigns, we’ll report back with suggestions and ideas on how to refine your product or service to meet marketplace demands. Google Ads is a powerful way to test your market, your messaging, and your product or service quickly and inexpensively.

Want Your Google Ads Done Right?

We’ve intelligently managed millions of dollars on PPC advertising for our clients. Our methodology is proven and you can trust us to maximize your Google Ads budget. Call us at (310) 736-1704 or click the button below to send us a message if you’d like to find out more about our awesome and affordable managed service.