Saving money is a good thing for business.
That said, there’a difference between saving money and being cheap. A viable online presence takes time and money. Money is time. Your online presence is usually one of the first introductions to your budding empire. Make it classy.
No one likes cheap. Not your friends, not your employees, certainly not Google.
Google, you say? Yes, Google. They will block you faster than a click for taking the spam route in hopes of online success.
One costly mistake results from linkbuilding campaigns. Google hates them, and will give you the Penguin if you do it— it’s sort of the online way of getting the finger from a major global player.