August 27, 2012 nitroint

Kraft Foods’ Julie Fleischer Shares Content Secrets

Content marketing specialists often make the mistake of only posting about themselves and their brand. This generally leads to an output of boring content that no one wants to read.

Great content creators understand that readers crave interesting content, and that using techniques like topic bridging to write about interesting topics related to your business can grow an engaged following and help you build your brand in the process.

To be a content marketing success, your content can’t only be about your company, it must be compelling.

Read more:

Secrets of Content Marketing World: Agent Julie Fleischer, Kraft Foods

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