May 21, 2014 Scott Russell

Our Secret Weapon for Winning at PPC

Online ad management isn’t easy. It takes a lot of time, effort, experience, and knowledge to not just break even but to make substantial profits with Adwords, Facebook Ads, LinkedIn Ads, etc. The competition grows more fierce by the day, and as good as you might get at optimizing ads and campaigns, you really only can get SO good and your cost per click can only go SO low.

So what do we do when we run into a wall – when we’ve minimized out CPC and seemingly maximized our CPA? How do we continue to improve our metrics and make our paid campaigns more profitable for our clients? We turn to split testing and conversion optimization to not only lower our cost per lead but to literally dominate the competition.

With A/B testing and landing page optimization, we have been able to reduce the cost per acquisition over time by more than 50% (and sometimes by as much as 90%). You read that right – a 50% to 90% reduction in CPA, and that is on TOP of all ad campaign optimization results!

If you do the math, a 50% reduction in CPA means you can effectively spend half as much to get the same number of leads. Or, conversely, you can potentially spend twice as much on your bids and literally wipe your competition off the map. Even a 25% reduction in CPA would be huge for most businesses, and at times we’ve been able to achieve that in a single test!

By adding split testing to our CPC and CPM toolbox, we are able to achieve fantastic results for our clients while amplifying the results of our ad management. It is a winning and synergistic combination of services that we highly recommend for anyone serious about getting the most from their paid traffic.