Facebook Is Trying Out Sponsored Results

According to Search Engine Journal, Facebook has been testing a new form of advertising similar to those ads found on both Google and Youtube, namely sponsored results.

Like Adwords, these new ads will be offered on a CPC basis. But unlike Google’s Adwords, bids for Facebook ads will not be based on “keywords” or search phrases. Instead, bids for these new ads will based on specific pages, apps, and places.

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Facebook Testing Sponsored Results Advertising Option

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