An approachable persona online not only equates to more business, but better communication with existing customers.
And what does that equal?
At the risk of repeating myself, more business.
On a social media business page, it is very easy to dismiss rude comments with a negative remark or engage in name calling. Instead, make everyone welcome and respond to distractors with positive reenforcement. There’s an old saying about catching more flies with honey.
Well, use it. That’s a big necessity when dealing with social media.
Plus, the honey approach tantalizes prospective customers to at least stick around and see what’s going on.
And what’s going on should never be negative on your part.