Video

Keyword stuffing is an age-old SEO trick that used to work… about 10-15 years ago. But these days, packing an unnatural amount of keywords into your website copy might not just turn off your prospective leads but, as this video describes, it could very well hurt your Google rankings too.

So what should you do when composing your website text? Keep it natural and focus on user experience rather than trying to game the search engines.

Watch the video to find out more.

Matt Cutts responds to a question about why Google keeps displaying PageRank in the Google toolbar. It’s a good question given that most of us who consider ourselves practitioners of “white hat” SEO long ago stopped paying attention to PageRank, while spammers still seem fixated on it.

Matt’s answer as to why Google persists in displaying toolbar PR is interesting if a bit odd. Apparently, at least according to Google, a fair number of “civilians” out there like to keep an eye on PageRank when deciding on whether to visit a new site.

While this could well be true, I still wouldn’t mind seeing PageRank disappear from view. Anything that would help stop people from buy and/or begging for links would be an improvement in my book.

Link bait is a great way to attract links naturally. But many people seem to think that link bait is somehow difficult to create or that it has to be of exceptionally high quality.

While it is always good to create quality content, there is no reason to put link bait upon some sort of pedestal or to put off creating link magnets of your own out of fear of falling short of some sort of standard.

This video provides a couple decent ideas for creating link bait on your site or blog. Hopefully it will at least help spark ideas about how you can create posts, articles, or graphics that will make your site more link-worthy!

With all the changes at Google these days, it seems your options for safe link building are all but drying up. But there are still some very safe and effective ways to get legitimate links to your site and bolster your search rankings, traffic, and conversions.

One of the best ways is to utilize press releases and build media contacts to spread legitimate stories about your business. This video describes how you can make contact with members of the media directly to promote your stories and get exposure for your site and your business.