It’s somewhere between $900 billion and 1.3 trillion dollars.
No small change.
Yet some of the world’s richest people are not Tweeting: the CEOs of the world’s Fortune 500 companies. Only 20 of them own a Twitter account. And those that have one only use it sporadically, if at all.
The resistance to tweeting keeps many businesses behind in social media gains such as new business and technology.
It is costing them around $900 billion to $1.3 trillion in potential value.