Developing a popular Twitter following goes a long way toward expanding business. Customers enjoy seeing what a company tweets, plus having access to insider information or links of interest.
However, companies often make the mistake of not interacting with their followers, which leaves many of them feeling unappreciated. Many companies also overlook a valuable part of Twitter, which is engaging with others on their tweets. A simple niche search will provide opportunities on relevant subjects.
Another valuable thing that Twitter provides is a way to search for content, although few people use it this way. Following trendsetters, industry leaders, and SEO professionals should spark ideas about content for your own company as well as keep you on top of trends.