Is blogging on weekends worth the effort? That depends on what you write about.
Writing a business blog means that many readers will read it during the week to keep up with trends or breaking news. It has become a part of some workers’ daily routine to read a blog on their lunch break or to search for needed info during work hours. If this is your audience, you need to keep them updated Monday-Friday.
But if your blog covers travel, nightlife or selling any number of things that people need on the weekend, then it makes sense to blog. Lots of people work on the weekend and can use the info. Let’s say you run a blog on theater. Concierges need your info to remain current.
Track your posts to see what gets the most hits to know better who is following your blog when.