What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) refers to any efforts that are required to try and get your web site into the top rankings of Google, Yahoo, MSN Search, and Bing search engin results when someone searches for your “keywords/phrases.”

A successful Search Engine Optimization (SEO) campaign is extremely powerful. First of all, it is FREE! This is not a product that you can pay Google or one of the other search engines for, but you will need to hire an SEO specialist in order to be successful.

We Need a New Name for SEO!

Search Engine Optimaztion (SEO) is probably the most widely known of the internet marketing terms, and also the most widely abused. Many small businesses have hired SEO companies to help their websites get more traffic with high hopes only to receive less than spectacular reults. The problem is: like in any business, you will encounter those that are honest and on the cutting edge, with the experience and expertise to execute an effective SEO plan, and those that just dont have the skills or the motivation to be effective.

Make no mistake – Search Engine Optimaztion (SEO) can give you an incredible powerful advantage. There are some important factors to consider when learning how Search Engine Optimaztion (SEO) can benefit your business.

Key Advantages of SEO

1. Website that place high in the results have a high trust factor. Customers that are searching look to the top of the results for what Google has decided the best candidates are. If Google thinks the website in the #1 position is the best – they must be the best! 2. Free Traffic! Customers are already searching for you! You do not pay to place in search results. This is contrary to other methods like Yellow Pages, Direct Mail, Radio Ads, TV Ads, Coupon Books etc etc… which are extremely expensive and random. 3. Get Discovered. Being found puts your business in the power position. No sales pitch necessary! 4. Highly relevant, targeted customers… like shooting fish in a barrel. Unlike traditional marketing efforts, Search Engine Optimaztion (SEO) targets ONLY the people that are already looking for exactly what you are selling! 5. Track your performance. Find out exactly how customers are finding your business online and refine your approach based on hard data.

Keep in mind that no one knows exactly how the search engines build their algorithms and even if they did, these algorithms are constantly changing. There are no guarantees with Search Engine Optimaztion (SEO), however, there are proven techniques that can boost your website to the top.

Staying Power

Once you have ranked for a given search term, it is necessary to maintain an ongoing effort. The search engines are ‘spidering’ all of the websites in the top ten (and all the rest as well) to try and decide which one should be #1,2,3,4,5,6 etc. etc. Your competitors are working overtime to try and get to the first position, so as soon as you get complacent with your efforts, you are leaving yourself vulnerable to hungry competitors. Rest assured, there are other local businesses out there who want that Free Traffic! Maintenance is the key to longevity, and your ongoing Search Engine Optimaztion (SEO) effort gets rewarded by have Google (and the other engines) solidify your position at the top.

So basically, Search Engine Optimaztion (SEO) = Free Traffic to your website.

Here are some of the challenges that small business owner face when it comes to Search Engine Optimaztion (SEO):

• Often, Google doesn’t even know their site exists (this is VERY common) • Even if Google does know about their site, it never shows up in search engine results. • Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like. • Even if the owner could dictate to Google what keywords to show the site for, they dont have the tools or expertise to know which keywords and keyphrases are the money makers!

Proven SEO Methods

We use proven techniques to overcome each of these barriers. Contact us today for a customized SEO solution that can supercharge your business.