February 8, 2013 Scott Russell

Matt Cutts’ Explanation for Keeping Toolbar PR

Matt Cutts responds to a question about why Google keeps displaying PageRank in the Google toolbar. It’s a good question given that most of us who consider ourselves practitioners of “white hat” SEO long ago stopped paying attention to PageRank, while spammers still seem fixated on it.

Matt’s answer as to why Google persists in displaying toolbar PR is interesting if a bit odd. Apparently, at least according to Google, a fair number of “civilians” out there like to keep an eye on PageRank when deciding on whether to visit a new site.

While this could well be true, I still wouldn’t mind seeing PageRank disappear from view. Anything that would help stop people from buy and/or begging for links would be an improvement in my book.

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