All web masters need to establish trust.
Offline, trust develops from a strong handshake and eye contact. A customer learns to trust the business whether it’s through body language or decor or tangible accomplishments, such as displayed awards. Offline, customers usually behave with decorum that allows a relationship to build.
Customers don’t to do that online. They can leave a website even quicker than they can leave a store – you need to build a relationship with your web visitors that is built on trust and that grows over time.